How to match Magenta, the color of 2023
The color of 2023 is called Viva Magenta, and starting from the name it expresses the sense of energy, renewal and positive vibes in general: you will find it as much in furniture and design as in fashion and you will not be able help but wonder... but how do I match it?
If you are not a fashion addict ready to experiment, this little guide will help you make your way (and make your way!) in this novelty.
Many top brands have made this color their own, declining it towards pinker, more purple or fuchsia shades, but ultimately no one wanted to give up the trend of the moment. So, don't be afraid to dare! If everyone has chosen it, there must be a reason: it's time to experiment and express your energy, starting with your outfit!
Pantone of the year
The Pantone Color Institute announced that magenta would be the color of 2023: Viva Magenta, code 18-1750. Who are they gentlemen? None other than the consultancy service within Pantone advises companies on color in brand identity and product development, starting with predicting global color trends. Color, like any other resource, thus becomes part of a communication strategy.
The choice was dictated by the desire to aim for rebirth, to express vitality, as a sign of emerging from the pandemic period which has significantly changed our lifestyle in past years.
And you, what do you want to communicate by wearing magenta?
How to best match viva magenta
There will be many of you who wear it, but there is always a way to stand out: whether it is for the delicacy of your choice or for the desire to dare. Wherever there is expression of personality, then there is the possibility of being noticed. What if you just need some tips to understand how to best integrate this new element? We're here!
Towards elegance: choose delicacy
If your mood is more dreamy, romantic and elegant, then you will start to "chew" magenta in small doses. It could appear in your outfit as an accessory (sandals, a bag, a scarf) or reserve it only for a part of it, for example a top over classic trousers, or a miniskirt with a t-shirt, or a micro print in an item of clothing.
To start experimenting, the first combinations we suggest are the classics: shades of pink tending towards light (powder, baby pink), white (either towards optical white or ivory than butter, more suitable for the day) and black (perfect for the evening).
With jeans, go ahead: a light denim will give you a bright outfit, while a darker wash will make an impression thanks to the bright contrasts, whether it is a jacket or trousers.
An extra tip: dove grey, beige and similar neutral shades are perfect as outerwear to wear on magenta.
An outfit with character with magenta
Maybe you already had some magenta items in your wardrobe, ones that you looked at a little with suspicion but that ultimately you couldn't wait to use: a cardigan, a blazer, a mini dress.
The time to bring out your creativity has finally come!
For those of you who are, let's say, intermediate level, let's raise the bar: combine magenta with dark blue, with purple, light yellow and forest green or sage. Your outfits will be colorful but without exaggeration, in a word: calibrated. Also pay attention to the choice of fabrics: if for less flashy outfits, avoid shiny materials such as satin, or reserve it for only part of the look.
Gray is halfway between basic and intermediate. In fact, you can use a magenta top to liven up a light gray or pearl outfit, or, alternatively, a very dark and “matte” grey.

Degree in style sciences
If you have reached this part of the article, we are ready to give you great satisfaction like the ones you will give us by following our advice: if it's about daring, Khloè is there! Inspiration comes from the best catwalks: combine magenta with shocking pink, red and orange for an outfit that makes you more noticed than if you had a lighted sign next to you.
In this vein, even the lime yellow could give you some interesting ideas. If instead you are looking for a print that can come to life with the choice of this shade, the black and white zebra > is the one for you.
Be careful, though! With these more imaginative combinations it is easy to fall into the carnival parade effect: measure the colors well and where to place them and, above all, wear them with ease and not with the awareness of being committing a whim. Naturalness will be the finishing touch of your outfit as well as the most important feature of your style.
Buy magenta outfits online on Khloefemme.com
For Twin set it’s the azalea, for
Elisabetta Franchi,
Aniye By and Simona Corselli it’s Fuchsia, for Me Fui it’s coral, for Manila Grace it’s Caramella or Hortensia, and so on: each brand has interpreted the pantone of the year creating pieces for every occasion and every moment of the day. Let yourself be inspired by the selections made by Khloè to create your magenta outfit and don’t hesitate to contact us if you need any extra advice: you can always find us on WhatsApp!